Option 3: Design for emotion

Designer and author Donald Norman explains that there are three levels where interplays between emotion and cognition (thinking) occur; the visceral, the behavioural and the reflective.


Norman, D. (2008). Emotional Design. Enskede: TPB

Mugge, R., Schoormans, J. & Schifferstein, H. (2007). Product Attachment: Design Strategies to Stimuate the Emotional Bonding to Products, in H. Schifferstein & P.Hekkert, Product Experience, Burlington, Mass, USA: Elsevier.

Sudjic, D. (2008). The Language of Things. London, UK: Allen Lane.

Articles and online articles

Norman, D. (2002). Emotion and Design: Attractive Things Work Better, Interactions, 9, 4, 36-42.

Norman, D, (2009). Selective Memories, Metropolis, 28, 8, 90-91

Web pages

Smith, A. (2017). How To Design A Website With Emotional Impact – Usability Geek. [online] Usability Geek. Available at: http://usabilitygeek.com/how-to-design-a-website-with-emotional-impact/ [Accessed 1 Sep. 2017].

Audio visual

Hustwit, G. (Writer & director) (2009). Objectified. New York, USA: Swiss Dots.

Norman, D, (2003). 3 Ways Good Design makes You Happy. Retrieved from https://www.ted.com/talks/don_norman_on_design_and_emotion 


One thought on “Option 3: Design for emotion

  1. Hi, Dita. You have compiled a list of references that includes the set texts along with some additional research – well done. You have followed the general author/date format of APA very closely. You may wish to source some additional academic sources (journal articles) as you work towards you essay. Also, be sure to submit on time or request an extension. Regards, Jonathan.
    Grade: Credit


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